With over forty-eight years of experience and expertise, Maurice Fiorio has earned his prestige as a significant figure in the international hair industry. Inspired by both the business and creative aspects of styling hair, he has built his salon empire one hair cut at a time.
Born in Italy and raised in France in a family of seven children, Maurice started cutting hair in the family home at age fourteen before landing a job in a small town in rural France. He moved to Canada in 1970, and after only three days was hired at Ivan’s, a small salon at Yonge and Bloor in Toronto. It took Maurice only six short years to open his first salon at Yonge and St. Clair in 1976.
Maurice broke new ground when he cut hair from the inside out using texturizing shears. He dubbed this technique “texturizing”, which has since been synonymous with his signature sexy cuts that flatter the individual with shape and movement.
Working tireless nights and weekends on shows, photographing editorial shoots, and working in the salon, Maurice has become known for his exceptionally high level of design. His passion is evident in every cut. All the hard work has led to the successful expansion of Fiorio Hair Design to ten salons, seven spas, and one academy throughout Canada.
As a spokesperson for L’Oreal Professional Products, Maurice shares his experience and knowledge of the industry at demonstrations, lectures, and shows around the world. His work can be regularly seen on CityTV’s CityLine and other various outlets. Maurice extends his heartfelt interest in educating new talent by teaching aspiring new stylists at his highly acclaimed Fiorio Beauty Academy.
Maurice Fiorio has been retailing his own hair care product line for over since 1992. Working side by side with a chemist, he spent two years developing each formulation to complete his Fiorio Hair Care Collection. The idea behind the line is simplicity. With a total of twelve products in the collection, each product complements the other.